How to Plan Corporate Headshots for Your Company? Corporate Headshot Tips

In today's digital age, a professional corporate headshot is no longer a luxury, it's a necessity. It's the face your company presents to the world, a first impression on your website, social media profiles, and email signatures. For potential clients and partners, it can be the deciding factor between trust and a missed opportunity. For your team, it's a chance to project confidence and competence.

Planning and executing a successful corporate headshot session requires careful consideration. This article will equip you with the knowledge to ensure your team presents a polished and unified image.

Setting the Stage: Planning and Preparation for Corporate Headshot

1. Budget and Scope for Corporate Headshot :

The first step is establishing your budget. Costs can vary depending on factors like photographer experience, location, and number of employees.

• In-House vs. Professional: Consider whether you'll utilize a dedicated in-house Corporate Headshot photographer (if your company has one) or hire an external professional.
• Individual vs. Corporate Group Headshots: Decide if individual sessions or group sessions are more feasible. Individual sessions offer more personalization but require more time. Corporate Group Headshots can be more time-efficient but require logistical planning.

2. Choosing the Right Corporate Headshot Photographer:

If opting for an external Corporate Headshot photographer, research photographers experienced in corporate headshots. Here are some key considerations:

• Portfolio Review: Their portfolio should showcase a style that aligns with your company's image. Look for photos that are professional, well-lit, and capture a range of expressions.
• Experience and Client Reviews: Experience in corporate settings is crucial. Read client reviews to get a sense of their professionalism, communication style, and ability to put subjects at ease.
• Cost and Package Options: Compare quotes and inquire about package options. Some photographers offer touch-up services, digital downloads, and on-site printing.

3. Location and Background:

• Studio vs. On-Site: Studios offer controlled lighting and pre-designed backdrops, but can feel less personal. On-site sessions can capture the essence of your company culture but require more planning for lighting and background setup.
• Background Selection: Choose a clean, uncluttered background that won't distract from the subject. Solid colors, natural backdrops (like brick walls), or subtle textures all work well.

4. Scheduling and Booking:

• Find a Convenient Time: Coordinate a date and time that accommodates most employees. Consider scheduling multiple sessions throughout the day to avoid large gatherings.
• Clear Communication: Provide employees with clear communication about the date, time, location, and expectations for the photoshoot.
• Booking System: Consider utilizing an online booking system or appointment slots to streamline the scheduling process.

5. Clothing and Appearance Guidelines:

• Dress Code: Establish a clear dress code based on your company culture. Opt for solid colors and professional attire. Avoid busy patterns, logos, or overly revealing clothing.
• Jewelry and Accessories: Encourage employees to keep jewelry and accessories minimal and professional.
• Hair and Makeup: For a polished look, suggest employees get haircuts or touch-ups beforehand. If desired, consider offering a makeup artist for touch-ups on the day of the shoot.

Creating a Positive Experience: The Day of the Shoot

• Preparation is Key: Ensure the photographer has a designated space with proper lighting. If using the office, designate a space away from distractions. Have a mirror, hairspray, and wrinkle remover available for last-minute touch-ups.
• Relaxing Atmosphere: Create a welcoming and friendly environment to put employees at ease. Offer refreshments or light music to keep the mood positive.
• Clear Instructions: The photographer should provide clear instructions on posing, facial expressions, and eye contact. Encourage employees to ask questions and feel comfortable expressing their preferences.
• Posing and Expressions: A variety of poses can be explored, but generally, aim for a confident posture with shoulders back and head held high. Encourage natural smiles or friendly expressions that project approachability.
• Review and Feedback: Allow employees to review their photos and provide feedback to the photographer within a reasonable timeframe. This ensures everyone is satisfied with the final images.

Additional Considerations: Consistency and Beyond

• Standardization: Consider establishing a standardized headshot format for a cohesive company image. This could include a consistent headshot pose, background, and framing.
• Quality Matters: While budget is important, don't compromise on quality. Professional headshots with good lighting and editing will make a lasting impression.
• Headshot Maintenance: Encourage employees to update their headshots every few years